How to leverage graphics to expand your brand’s digital influence

18/01/2022

By

Hellen Lubanga.

“A picture is worth a thousand words”; and when it comes to advertising no truer words have ever been spoken.  With the shift into the digital age, more and more advertisements are being seen online. With images and text meant to showcase one thing or another, how much do we really know about these graphics and the role they play when it comes to digital advertising? Let us begin by breaking down what digital ads are.

So what are Digital Ads?

Digital advertising is the practice of delivering promotional content to users through various online/digital channels.  These channels include, but are not limited to; Social media, email, Search engines such as Google or safari, mobile apps, affiliate programs, and websites.

So where do Graphics come into play?

Graphics are visual images or designs used to demonstrate or entertain.  They tend to come in the form of text, illustrations, or colours, and can be used to not only make your Ad stand out, but they help build your personal image i.e. your brand.

The use of Graphics in digital Ads

  1. Search engine marketing

Whenever we use a search engine such as Google a few results will appear at the top with the word “Ad” next to them. These Ads are a result of Search engine marketing.

When Graphics such as images are added to a website page, the website developer writes a code with a title together with an alternative text. This way whenever a user searches for keywords, the search engine not only identifies the words on your website but also picks up the code words used on the images. This increases the chance of your webpage standing out when certain words and phrases are searched for by potential clients.

  1. Social media ads

Most people these days use some form of Social media on a daily basis. This includes Facebook (rebranded to Meta), Twitter, YouTube, Instagram, Linked-in, and multiple other platforms. Social media platforms offer a great opportunity to advertise your brand, However, in order to stand out in the sea of shared images, you need an image that will attract the right people at the right time.  By using the right images you can build a community /network that would not only boost your brand but also help you generate leads and improve client interaction

  1. Native advertising

Native ads appear on Social media pages and web pages, but look different from your regular advertisements. They tend to appear under recommended reading or related stories or even promoted stories. Clicking them tends to revert the reader to the advertiser’s web page.

Native ads depend heavily on the use of high-resolution images to grasp the attention of the reader thereby resulting in a higher click rate.

  1. Remarketing

 Remarketing allows you to show ads to people who have previously visited your website or mobile apps. Previous visitors are shown ads that contain images of products and services they viewed on your site and can include messages tailored to their interests, thereby constantly keeping you in the mind of your clients and potential clients. This goes a long way In cementing your brand with your target audience.

 So how can Cadtech assist in your Digital ad journey?

First impressions are a big deal when it comes to advertising. You need the right designs that grab your audience’s attention while conveying your brand’s message. With years of experience in promotion and design, Cadtech Services limited can walk with you and help you build your digital presence with the appropriate graphics that will not only attract the targeted clientele to your pages but will help you bring to life the vision of your brand.

For your Graphic Design needs contact us today. We are always available.

Send us an email to info@cadtech-services.co.ke or chat us or give us a call at (+254) 0718 770 959